Introducing Kinetic Conversations. This link is to the introduction I wrote for my company Kinetic Social‘s new blog, “Kinetic Conversations.” The blog is pretty cool (I’m biased of course). I cover off very briefly on who we are, from our launch to our recent Series A, and then talk a bit about what we hope to achieve with this blog.
Here is a snippet from my introduction:
The purpose of our Kinetic Conversations
We operate in an industry that has – to put it diplomatically – a high opinion of itself. Silicon Valley overall and the ad:tech sector in particular has been accused of cloaking capital accumulation with the fig leaf of “changing the world”. There appears to be no shortage of self-absorbed entrepreneurs more interested in promoting themselves than building real companies, as well as founders who run their companies like feudal lords surrounded by serfs with Stanford degrees. With so much bombastic boasting, it can often be challenging to tell the wheat from the chaff to get to what’s really going on in our industry.
At Kinetic, we’ve worked hard to build a different culture, one focused on providing outstanding client service and striving for excellence in our products, our technologies, and our processes. Sounds pretty basic, right? But you’d be surprised how rarely these “real business” concepts are practiced in our space.
So the purpose of Kinetic Conversations is to talk about the things that actually matter in building what we believe is a real company in this sector: the people we are, the stuff we’re working on, the things brands want in order to build better engagement with their customers in social media.
We’ll also discuss new products and major technology releases – indeed, we’ve got a big one coming soon (so stay tuned)! We’ll have ‘how it works’ explanations, opinions on industry trends, best practices and tips, and we’ll try to do as much of this as possible without the buzz words that annoyingly characterize our space … or, when we cannot avoid it, provide definitions of tricky industry-speak.
Most of all, this blog will be a showcase for the talent that makes up Kinetic. More than any other company I know, our team is a dedicated group with a real passion for the business. Those can be throw-away lines at many companies. But at Kinetic, it is the real deal, and it is why we are who we are.
So, thank you for checking us out and hopefully you’ll find enough reason to come back again! And please give us feedback along the way.
Don Mathis is the CEO and Co-Founder of Kinetic Social, a company launched in 2011 with a core mission of making sense of the world’s ‘social signal’ on behalf of large brand advertisers. He also serves in the active reserve of the US Navy, where he is the Commanding Officer of a highly deployable, selectively staffed, joint-service combat logistics unit that supports forward deployed war-fighters.